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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

APRIL 27, 2015

A sharp, shared definition of innovation. In our experience, it can take several months for a company to hammer out its defini­tion of innovation. Global supply chains have been optimized, business processes have been outsourced, and huge investments have been made in new IT tools.

Innovation 8
Innovation Company Engineering Supply Chain 8
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The Behavioral Science Behind the Negative TV Ads of Trump and Clinton

Harvard Business Review

SEPTEMBER 15, 2016

The first half of the ad hammers this home by saying: “Illegal immigrants convicted of committing crimes get to stay, collecting social security benefits—skipping the line.” In a series of conversations leading up to the U.S. ” This is a twofer psychologically: you get both the fear element and the unfairness kicker.

Advertising 8
Advertising Hammer PR Sharpe 8
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