Michael Lee Stallard

AUGUST 2, 2020

Among other things, you are given a heads-up about what to do with oxygen masks and life vests and how to find the nearest exit. There are many reasons to be optimistic that over the next year we are likely to make significant progress in the global fight against Covid-19. All just in case. Stress is in the air.

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Stress How To Short-term Politics 448

Eric Jacobson

MARCH 12, 2024

Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform competition under any market condition,” explains Rebecca Homkes , author of the new book, Survive, Reset, Thrive. Most books aren’t honest enough about how hard it is to reset ,” adds Homkes.

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Agility How To Uncertainty Competitive Advantage 118

Strategy Driven

JUNE 26, 2020

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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Budgeting Marketing How To ROI 100

Let's Grow Leaders

OCTOBER 29, 2021

Is there any industry that’s been disrupted more at a global level over the past twenty years than the cruise lines? In this episode, David Giersdorf, a former senior executive in the global cruise, travel, and marketing services industry, gives the roadmap for leading through disruption. Global Voyages Group.

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Travel Uncertainty Globalization Industry 444

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

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Trends Business Model Execution Marketing 293

Lead from Within

SEPTEMBER 20, 2023

As artificial intelligence (AI) reshapes the global business landscape, it brings along not only revolutionary changes but also a new set of challenges and opportunities for leaders. The most effective leaders will know how to balance AI analytics with human judgment. Very few understand why or how to prevent it.

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Succession How To Long-term Strategic Planning 129

Lead from Within

DECEMBER 6, 2023

Crisis Management in the AI Era: Whether it’s a global pandemic or an AI-induced market disruption, crises are part of the business landscape. Very few understand why or how to prevent it. Very few understand why or how to prevent it.

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Decentralization How To Ethics Maturity 126

Great Leadership By Dan

JANUARY 26, 2017

Facebook, Apple, or PayPal, all enjoy global success. These companies have “going global” down—they perform strongly in international markets, and can execute across borders because they embed globalization on their daily executive discussions. Being decisive on how to prioritize global expansion is key here.

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Globalization Budgeting Strategy Compliance 120

Strategy Driven

DECEMBER 11, 2022

Economies around the world are currently struggling due to various impacts, as countries across the globe suffer a knock-on effect from the global pandemic and other socioeconomic factors like war and the rising cost of living. Risks that impact the FX market. Trading in FX comes with a risk, as many businesses and investors will find.

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Hedge How To Trends Marketing 114

Eric Jacobson

OCTOBER 8, 2023

The book, Beyond Disruption , shows companies how to build a path beyond disruption, where economic growth and social good are not trade-offs that work against each other and divide us. As you read the book, you’ll learn how to apply the authors’ recommended pattern to pursue non-disruptive opportunities in a three basic steps systematic way.

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Blue Ocean Strategy Mauborgne Innovation How To 105

N2Growth Blog

NOVEMBER 15, 2022

So, the question remains: when these top executives want to optimize their performance, become more self-aware, and improve their margins even further, how can they do so? Is executive coaching simply a “nice to have,” or is it vital for today’s global leaders? Executive coaching fulfills this need.

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Executive Coaching Execution Self-aware Company 318

Leading Blog

JANUARY 9, 2019

They say business leaders tend to “underestimate Africa’s size and potential as a market, and overestimate the challenges of doing business there.”. Africa is the next growth market. Authors Acha Leke, Mutsa Chironga and Georges Desvaux of McKinsey and Company, take a different view in Africa’s Business Revolution.

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How To Long-term Short-term Business Model 255

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Creativity Business Objectives Marketing Trends 235

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

Human Resources 469

Human Resources Globalization Diversity Resources 469

Strategy Driven

NOVEMBER 10, 2020

The subject of affiliate marketing continues to attract global attention as the internet space opens. Some people who really understand what it is and how it works have gained significantly. So, what exactly is affiliate marketing, and how is it executed by brands for profitability? What is Affiliate Marketing?

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Affiliate Marketing Marketing Strategy Brand 123

Great Leadership By Dan

SEPTEMBER 6, 2018

Guest post from Pam Didner : When I speak at conferences, I frequently talk to young marketers. One common question they ask is “As an individual contributor, how can I be a leader, if I don’t ‘lead’ a team?” Being “in the know” shows that you know how to maneuver within organizations to get things done.

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How To Project Marketing Teamwork 180

The Center For Leadership Studies

OCTOBER 20, 2023

If you were asked to make an important presentation at a well-attended conference on best practices you and your team had uncovered while working on a high-visibility project of importance, how much time and mental energy would you dedicate to ensuring that presentation was both efficient and well-received? Think like a marketer!

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How To Situational Leadership Efficiency Objective 98

Coaching Tip

AUGUST 21, 2015

Markets are moving! When the alarm goes off and the dreamers awake, it will be pandemonium in the stock market." -- Bob Prechter, from the just-released Elliott Wave Theorist. You would agree that markets around the world have served investors a lot of surprises lately: Crude oil just fell to $40 a barrel, a 6 1/2-year low.

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Globalization Real Estate Bond Video 70

Strategy Driven

NOVEMBER 17, 2021

The three pillars include excellent science, global challenges and European industrial competitiveness, and innovative Europe pillars. In contrast, the global challenges and European industrial competitiveness pillar invests in societal challenges research. As mentioned earlier, Europe’s budget is around €95.5B

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Budgeting Proposal How To Finance 110

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. The ability to “think small and local” must be balanced with the global vision of a large CPG company. Agility is key. The latter is perhaps more critical.

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Trends Agility CEO Chief Executive Officer 352

leaderCommunicator

JANUARY 30, 2023

Top global companies – including Twitter, PepsiCo, Buzzfeed, Morgan Stanley, Salesforce, and Amazon, just to name a few – have recently made headlines for mass layoffs.

How To 77

How To Media Trends Globalization 77

Strategy Driven

APRIL 22, 2021

Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. The way in which we used to market traditionally is changing, in all areas. And how are you prepared? Changes across all areas.

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Marketing B2B Planning Advertising 65

N2Growth Blog

NOVEMBER 29, 2022

In a hiring market like the one we’re currently experiencing, finding a true game-changing leader is extremely challenging. In a noisy recruitment market, where candidates have the upper hand, who do you want to tell your story and be that extension of you in the marketplace?” . Generalists over Specialists in Search. Vukelic said.

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Execution Chief Operating Officer Brand Class 385

CO2

JUNE 12, 2020

His prediction was rooted in a data pattern his team had researched, which showed a major global disruption every 80 years (or every 4th generation) over the past 2,000 years. He developed Cynefin while at IBM to help decision-makers better understand how to behave based on their assessment of the organization’s environment.

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Uncertainty How To Competitive Advantage Disintermediation 151

Strategy Driven

JANUARY 8, 2021

Marketing is something of an art form, and its success often depends on the personnel involved and the toolkit that’s used. Your company might spend millions on a marketing campaign that doesn’t nearly reach your expected ROI. In this article we take a look at some of the marketing tools you need in 2021.

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Tools Marketing Software Advertising 92

Leading Blog

DECEMBER 22, 2016

Large to small, in fields from construction to tech to health care, they win hearts, minds and wallets by innovating ways to stay the obvious choice in the market. By adding digital without compromising the quality of the 160-year-old brand, Burberry regained market superiority in the new retail economy. Embrace disruption.

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Company How To Retail Banking 150

N2Growth Blog

JANUARY 23, 2024

With industries constantly evolving, effective leadership ensures that the business school remains at the forefront of market development to maintain the most relevant and practical educational experiences, supporting the development of future entrepreneurs and business leaders equipped to not just thrive in a global marketplace but to shape it.

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Entrepreneur Leadership Diversity Education 217

Strategy Driven

JANUARY 30, 2022

You also need to have a good idea that will be sustainable for years to come and will help build the business from a humble start-up to potentially a global brand. So, how can you achieve this? Understand your market and competitors. Plan and strategise the customer experience.

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Tips Succession Long-term How To 112

HR Digest

JULY 5, 2021

While globalization may have helped increase economic growth, the wage and dislocation effects on people were not properly addressed. IMPROVING WORK MARKET DYNAMISM. Today’s digital platforms can help match people with new jobs and reestablish vitality to the labor market.

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Human Capital How To Incentives Human Resources 122

Strategy Driven

JANUARY 29, 2021

To cater to them all in the best way possible, you’ll need to consider inclusiveness in your social media marketing efforts. But inclusiveness is not just about taking a stand on global issues. In this post, let’s learn more about these inclusivity issues and how you can address them in your social media marketing strategy.

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Media Marketing Audience Diversity 89

Leading Blog

JULY 19, 2019

How true disruptors use innovation, including digital, to grow the market and create new business models. Or else, you took on the hard work of growing the entire market. It can drive new business models, open up adjacent products and help you grow the whole market. I’ve learned this is not always true.

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Govindarajan Hotels Business Model Software 206

Eric Jacobson

FEBRUARY 14, 2022

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.

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Public Relations Handbook PR Press Release 65

Strategy Driven

OCTOBER 6, 2020

Regardless if you’re launching a clothing brand or you want to make your fashion business known globally, there are various ways on how to be successful in the fashion industry. What you need is a thoughtful business plan and some brilliant marketing ideas for your fashion company to take the first step on that path of success.

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Fashion Industry Succession Brand 121

Women on Business

JUNE 19, 2011

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. In other words your content opens the virtual door between your business and a global audience.

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Content Marketing Word of Mouth Marketing Audience 200

Lead from Within

JANUARY 22, 2024

Ensure your core principles align with the current needs of your team and market. Adapt to Cultural Shifts: As workforces become more diverse and global, an inclusive leadership style becomes non-negotiable. Embrace Agility and Flexibility: The markets are volatile, and rigid plans often falter.

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Emotional Intelligence Strategy Agility Leadership 150

CEO Insider

FEBRUARY 11, 2020

Whether you’re leading an early-stage startup, an established small business, or a global brand, achieving greater market share takes careful strategic planning and relentless execution. Business growth doesn’t happen by accident. Of course, there’s more than one way to generate additional revenue.

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Strategic Planning How To Brand Globalization 85

Strategy Driven

SEPTEMBER 14, 2021

Did you learn how to cook a variety of dishes during the pandemic? How wonderful would life get if you had all those things? Marketing advertisements are designed to make you realize the things you don’t have and make you spend money. Amid the sadness, uncertainty, and global unrest, managing your finances may seem tough.

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Comparison How To Finance Uncertainty 122