Strategy Driven
MAY 18, 2020
If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better. In this article, we’ll provide you with five things that you need to know about PR firms to better equip you to find the right fit for your needs. PR is All About Storytelling.
Lead Change Blog
JUNE 24, 2019
No longer can leaders assume that breaches of trust can be dealt with by great PR interventions. A recent Accenture Strategy study of 25,000 global consumers found that, of customers who switched companies in the past year, 46 percent did so because they lost trust in the company. And switching isn’t the total cost.
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Eric Jacobson
FEBRUARY 14, 2022
Read this book if you a PR professional needing to understand the modern PR world. Understand what is in this book if you are a leader and want to effectively work with the PR professional on your team. It is not only trade that is globalized now, but also communications—and thanks to these contributors, the text reflects that.
Lead Change Blog
DECEMBER 16, 2014
Frank Eliason ( @FrankEliason ), Director, Global Social Media, CITI. Lorena Hathaway ( @lorenahathaway ), Director, Global Product Management, Location Intelligence, Pitney Bowes Software. Eliot Johnson ( @eliotjohnson ), Senior Manager, Global Social Media, KPMG. Julia Quinn ( @JuliaAQuinn ), Director, Social Media, Amtrak.
The Horizons Tracker
FEBRUARY 26, 2020
. “This kind of troll does not need to hide in the dark web or a black market; this troll is employed in the politician’s in-house team, or a PR firm or a digital marketing company.” This could very well be feeding their desire to take the next step and go global.” ” Trolling business models.
Lead Change Blog
OCTOBER 18, 2012
COO and CMO, To Be a Woman CRO (Chief Relationship Officer), CEO ConnectionLisa Petrilli's corporate leadership experience includes running a $750 million medication delivery business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies.
HR Digest
FEBRUARY 10, 2024
PR Newswire recently reported on a study by PeopleScout and Spotted Zebra that found that 9 out of 10 HR leaders believed that employee reskilling would be necessary for 50 percent of their workforce. The World Economic Forum reports that investment in reskilling and upskilling the global workforce could result in a $6.5
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