Leading in Context

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Global Sentiment About Taking Responsibility

Leading in Context

By Linda Fisher Thornton A clearer picture of global ethics is coming into view. In this clearer picture, we know what''s important and see how far our responsibilities extend into the global community. Ethical leaders have begun to realize how connected our global community is.

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7 Reasons Ethics Matters in Brand Value

Leading in Context

Customers shop globally now, and when they buy, they compare products more and more often based on ethics. In addition to shopping cautiously during the recession when money is tight, there's also a trend toward thinking about how each purchase impacts the global community and the planet.

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What is “Good Food” (In an Ethical Sense)?

Leading in Context

I was reading an article that ranked food products, and I began to think about how many different variables define “good” or “best” when we’re talking about food products. By Linda Fisher Thornton What is “Good” Food? One variable is how good the food tastes. But there are many more.

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Precautionary Principle: Profiting With Care

Leading in Context

Following the Precautionary Principle as business leaders, for example, we would avoid using product ingredients that may be harmful in addition to avoiding those that we know are harmful. Simply stated, the Precautionary Principle asks us to err on the side of caution.

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