Chartered Management Institute

NOVEMBER 15, 2023

Other key events we hosted included an in-person networking event with the HKU SPACE GMBA students and alumni, and four webinars on different topics: “Future Leadership in the Fourth Industrial Revolution”, “Deep Dives into STEM and Finance” as well as “Skills for New Employment Landscape” with the UNESCO HK Glocal Peace Centre.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

MARCH 12, 2012

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Innovation happened at home, and then the new offerings were distributed everywhere. Phase 4: Reverse Innovation.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Advertising 8

Advertising Glocalization Globalization Brand 8

Harvard Business Review

APRIL 16, 2012

centric "glocalization" to India-centric local innovation. Following this, it could even eventually be introduced to developed markets like the United States, disrupting the existing razor business and completing the reverse innovation process. However, it has not yet completed the reverse innovation cycle. He is a consultant at L.E.K.

Innovation 13

Innovation Glocalization Supply Chain Retail 13

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". Disciplined processes and storytelling techniques will help brands do this critical job successfully. Advertising Marketing'

Brand 8

Brand Globalization Advertising Storytelling 8