Goal, Idea Generation and Osborne

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Goal

Idea Generation

Osborne

Research: For Better Brainstorming, Tell an Embarrassing Story

Harvard Business Review

OCTOBER 2, 2017

It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: members should share any idea that came to mind, build on the ideas of others, avoid criticism, and, most notably, strive for quantity not quality.

Brainstorming

Brainstorming Osborne Creativity Follow-up

The Problem-Solving Process That Prevents Groupthink

Harvard Business Review

NOVEMBER 25, 2015

A key element of creativity is bringing existing knowledge to bear on a new problem or goal. The more people who can engage with that problem or goal, the more knowledge that is available to work on it. To fix group idea generation, then, be aware of when you are trying to diverge and when you are trying to converge.

Groupthink

Groupthink Process Osborne Idea Generation

Leadership Digital

Research: For Better Brainstorming, Tell an Embarrassing Story

The Problem-Solving Process That Prevents Groupthink

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