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The Surprising Power of Business Experiments

Skip Prichard

Despite all of that, the best, most carefully crafted plans may fail miserably. Daniel Kahneman. The behavioral economist Daniel Kahneman once noted that “if you follow your intuition, you will more often than not err by misclassifying a random event as systematic. Experiment. There must be a better way. By early 2017, about 2.2

Power 94
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Happiness and Your Company

Harvard Business Review

It's inspired by the coming together of disparate disciplines including positive psychology, welfare economics, hedonomics, neuroscience, and marketing, For a long time there have been counter-intuitive signs leading Nobel prize winners like Amartya Sen, Jospeh Stigliz and Dan Kahneman, to question the meaning of prosperity.

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