In the CEO Afterlife

APRIL 23, 2012

As a kid in sports, I played my heart out, hated my opponents and cried when I lost. The late French author Andre Maurois once said, “Business is a combination of sport and war.” For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars.

Power 208

Power Sports Competitive Advantage Advertising 208

Marshall Goldsmith

FEBRUARY 8, 2018

Co-founder of Rose Park Advisors—Disruptive Innovation Fund. A leading thinker on strategy and breakthrough innovation. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Formerly a leader in the automotive, retail, restaurant, media innovation and consulting industries. ’ Game.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

OCTOBER 11, 2016

For example, engineers tend to be far more attracted to companies that emphasize innovation, while those in more commercial roles tend to be far more attracted by leadership opportunities. ” This emphasis on the collective distances Adidas from Nike’s more archetypal sports obsession with individual winners.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. While the strategies are different, the goal is the same — to generate awareness and engagement. If you want to get ahead, and stay ahead, you need to rethink your owned media strategy. Owned media can be used in B2B as well.

Media 8

Media B2B Disintermediation Content 8

In the CEO Afterlife

MARCH 18, 2015

The outcome of ‘doing less better’ in market scope has been stellar; past five years sales have doubled and earnings have tripled. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle. Their goal is to make accounting, simple. Doing less better’ doesn’t mean doing less work.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

JUNE 23, 2015

Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. For more than a decade, Linkin Park and Machine Shop enjoyed success and continued to innovate. of course). Photo by Lorenzo Errico. Enter Harvard Business School.

Business Model 8

Business Model Merchandising Restructuring Fashion 8