Remove Goal Remove Innovation Remove Marketing Remove P&L
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Become a Brand Renegade

Leading Blog

We prioritized how to move the industry forward as a more mainstream, P&L-focused business. Our end goal was to hire not only the artist and body piercer with the most talent but someone who understood and could adapt to our company culture. We didn’t care that “it’s never been done before.”

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To Innovate in a Big Company, Don’t Think “Us Against Them”

Harvard Business Review

I often hear this question when I visit companies and speak about how to make an innovative idea less terrifying to high level executives. There are plenty of pundits arguing that big companies need to innovate, and pointing out that it is difficult to do so. Have you actually seen this done?”. The skepticism is warranted.

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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business Review

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. Even if executives try to prioritize it, innovation often gets crowded out by more “urgent” short-term pressures.

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Strategy Essentials You Ignore at Your Peril

Harvard Business Review

My goal was to present the essential Porter in a form that could be more easily digested and put to work than the original. If you have a competitive advantage, it will show up on your P&L. Competition is about profits, not market share. But strategy is more than marketing.

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Fixing Pharma’s Incentives Problem in the Wake of the U.S. Opioid Crisis

Harvard Business Review

No matter how you look at it, there have been terrible, unintended outcomes from the introduction and marketing of next-generation prescription opioids. How did the making and marketing of drugs like OxyContin go so terribly wrong? has quadrupled, according to the Centers for Disease Control and Prevention (CDC). Commercial.

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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

The benefit of this kind of team activity, is the opening of one’s mind, and shared creative stimulus, which fosters innovation. The more trust that exists between players, the more efficiently the system, market, or organization will work. One part of fostering creativity and innovation is to accept the inevitable failures.

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Real Leaders Become Awakeners

The Empowered Buisness

The goal of a leader as coach is to improve the behavior of his/her team. A leader wearing the hat of teacher focuses on building competencies and thinking capabilities – such as how to read a P&L statement or presentation skills. While competition can be a blessing, fueling higher standards and innovation.

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