Accelerating Customer Adoption at the Bottom of the Pyramid
Harvard Business Review
JANUARY 31, 2013
Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. Making drip irrigation more affordable and appropriate for these farmers has been one of my main goals in founding Driptech.
8 
Let's personalize your content