Goal Innovation Process Strategic Fit 
Harvard Business Review
JUNE 8, 2015
Change and innovation are choices, not givens, in any organization, and there are managerial levers for making these selections wisely. Within EB, Merck first created a Global Health Innovation Fund and then a Healthcare Services and Solution unit to identify, develop, and operate nascent opportunities that fit that thesis.
Harvard Business Review
JUNE 19, 2015
Another client introduced a connected product that required the user to go through a long set up process, including setting a clock. Situation Three: It Does Not Have Good Strategic Fit. Most product teams or strategy groups go through a process of defining market requirements and scoping out the competitive landscape.
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