Goal Kahneman Marketing Metrics 
Harvard Business Review
OCTOBER 19, 2015
When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, “We got 123,456 visitors to our website this month.” By only giving one metric a cursory look, you are obscuring signals that point to both risks and opportunities in your business. Avoid Mental Shortcuts.
Harvard Business Review
OCTOBER 23, 2013
Daniel Kahneman, in his book Thinking Fast and Slow , recounts a bit of a planning pickle he and his Israeli Ministry of Education colleagues encountered when estimating how long it would take to complete a high school textbook on judgment and decision making. Too many projects measure success based on two metrics: time and budget.
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