Harvard Business Review

JANUARY 2, 2018

Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Marketers take a channel such as Facebook, Twitter, or LinkedIn, and then set goals for raising their numbers of likes, comments, and shares. How will you know you are successful?

Media 13

Media Company ROI Business Objectives 13

Harvard Business Review

NOVEMBER 7, 2011

Priced at $20 per share, the stock ended the day at $26.10, resulting in a $15.7 As a price strategy consultant, it's common for managers and sales people to enthusiastically pitch me on a strategy of "let's get them in the door with a big discount, they'll love our product or service, and then return to pay full price."

IPO 10

IPO Discount Price Business Model 10

Harvard Business Review

SEPTEMBER 22, 2014

As a hedge fund manager who applied data-driven trading strategies once said, “You can spend endless time and resources only to find eventually a bug in your data.”. In a recent study of the daily close prices of S&P500 stocks, we “discovered” what looked like striking patterns in stock movements.

Credit Scoring 10

Credit Scoring Price Market Segmentation How To 10

Harvard Business Review

SEPTEMBER 22, 2014

As a hedge fund manager who applied data-driven trading strategies once said, “You can spend endless time and resources only to find eventually a bug in your data.” In a recent study of the daily close prices of S&P500 stocks, we “discovered” what looked like striking patterns in stock movements.

Credit Scoring 8

Credit Scoring Price Market Segmentation How To 8

Harvard Business Review

DECEMBER 23, 2015

degrees Celsius , or even 2 degrees (the stated long-term goals). Even oil giants from Europe (including BP, Eni, Shell, Statoil, Total) advocated for a price on carbon. Companies and global governing bodies set visionary global goals. Goals matter. And we’ve seen a lot of them this year. Wall Street wakes up.

Supply Chain 8

Supply Chain Apparel Energy Price 8

Harvard Business Review

MARCH 31, 2016

Another novelty pay practice occurred last year when Gravity Payments’ CEO Dan Price, rather famously cut his own pay to set the base pay for each employee at $70,000. While radical approaches like Price’s are effective in driving a news cycle, they also miss the mark in attracting and retaining top talent. Train managers.

Metrics 8

Metrics Price Policies Software 8

Harvard Business Review

NOVEMBER 2, 2015

In his classic 1940’s book The Mask of Sanity , Hervey Cleckley noted that the psychopathic businessman works industriously and appears rather normal, except for his periodic sprees of “marital infidelity, callousness, wild drinking, and risk-taking” So why do these bad guys win?

Short-term 8

Short-term Self-aware Long-term Absenteeism 8

Harvard Business Review

JULY 5, 2016

Of course, fighting the future is never a stated goal. It happens gradually over a period of years and is the sum of thousands of little acts—refusing to respond to a price war, trying to ignore an innovation from an insurgent competitor, coddling a slow-growing brand, etc. Second, customers find out. Third, insurgents find out.

Engineering 9

Engineering Long-term Short-term Innovation 9

Harvard Business Review

JANUARY 24, 2014

Tackling climate change — and thus keeping the world inhabitable — is an achievable goal, but it will become prohibitively expensive if we wait to act. A key target for Ceres’ work, and the main audience at the conference, is the group of institutional investors who manage tens of trillions of dollars in assets for long-term performance.

Discounted Cash Flow 11

Discounted Cash Flow NGO Conference Banking 11

Harvard Business Review

DECEMBER 17, 2014

And the more growth opportunities stretch beyond a company’s current capabilities, the more the company needs to build systems to manage the unique nature of these opportunities (the kind we describe in more depth in our recent article “ Build an Innovation Engine in 90 Days ” and our 2012 e-book Building a Growth Factory ).

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

SEPTEMBER 22, 2011

Your customer metrics must correlate with financial and strategic goals. Unless line managers and finance really believe in the link between customer feedback and business outcomes, your incentive system won't last long. The company's managers felt helpless and frustrated. Several managers advocated dropping the system.

Incentives 11

Incentives Sample Customer Loyalty Metrics 11

Harvard Business Review

SEPTEMBER 7, 2018

After deploying to six metro areas in six years, however, company management announced in late 2016 that it was “pausing” future deployments. The overall goal: to ensure at least 100,000,000 Americans had access to broadband speeds of 100 Mbps by 2020. Seen through that lens, Google Fiber succeeded wildly.

Succession 8

Succession Construction Short-term Long-term 8

Harvard Business Review

DECEMBER 20, 2011

Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices. These companies are notable victims of a new reality: resources are constrained and input prices are fundamentally rising. The goal: to reduce negative environmental and social impacts of the $1.4

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

AUGUST 17, 2015

Product and package designers can see how people open, store, and use their purchases “in the wild.” With that goal in mind, the greeting card and media company equipped members of its long-established online consumer communities of women advisers with a simple ethnography app, which they used to conduct a variety of projects. .

Document 8

Document Marketing Learning-by-Doing Travel 8