Goal Marketing Strategy Operations Sports 
In the CEO Afterlife
APRIL 23, 2012
As a kid in sports, I played my heart out, hated my opponents and cried when I lost. The late French author Andre Maurois once said, “Business is a combination of sport and war.” For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars.
In the CEO Afterlife
APRIL 24, 2017
Today, 40% of Nike’s revenue comes from apparel and sporting goods. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. That’s why Culture is the strategy for so many success stories such as Google and Amazon. The goal isn’t more people; it’s less. They are kidding themselves.
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Marshall Goldsmith
FEBRUARY 8, 2018
a holding company that operates seven distinct business. Top-rated Clinical Professor of Management and Strategy, Northwestern Kellogg School of Management. Former Executive VP and Head of Strategy & Transformation at TMB Bank. Operations Group Baring Private Equity. Strategy and Culture Advisors.
Harvard Business Review
JULY 10, 2012
It's not enough to set budgets and set goals. But winning CEOs demand analytics from their sales organization (much as they do from operations or strategy) to help understand everything from the effectiveness of sales campaigns to opportunity analysis to performance reviews. Make sales a team sport. That's a big mistake.
Harvard Business Review
OCTOBER 25, 2013
Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. By working in ways like these to make a brand more meaningful, different, and salient, Marketing drives the positive consumer behaviors that yield financial value growth.
Harvard Business Review
JUNE 20, 2014
That process incorporates operations, customer service, R&D, clinical specialists, sales, supply chain operators, and service teams. Marketing is the “glue” that integrates those elements across the entire process by providing consistent oversight, expertise, and guidance.
Harvard Business Review
OCTOBER 11, 2016
It then provides tailored content related to 10 of its core functional areas, including Research & Innovation, Sales & Business Development, and Operations. ” This emphasis on the collective distances Adidas from Nike’s more archetypal sports obsession with individual winners.
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