In the CEO Afterlife

APRIL 23, 2012

As a kid in sports, I played my heart out, hated my opponents and cried when I lost. The late French author Andre Maurois once said, “Business is a combination of sport and war.” For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars.

Power 208

Power Sports Competitive Advantage Advertising 208

Marshall Goldsmith

FEBRUARY 8, 2018

Authority on new technology and communication. Strategy and Culture Advisors. Keith Ferrazzi – Addresses behaviors that block the achievement of strategic goals. Dorie Clark – Marketing strategy consultant, professional speaker. Claire Diaz-Ortiz – Technology innovator and speaker. Entrepreneurs.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

SEPTEMBER 25, 2018

They build active communities both online (on different platforms) and offline (at events) around seemingly any topic imaginable — everything from beauty to AI to e-sports. For example, IBM manages a global network of “ IBM Futurists ” who are subject matter experts on emerging technologies, commerce, and marketing.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

JUNE 23, 2015

Technology has forced music artists to completely rethink the way they approach their businesses. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. .” We’ve all had to adapt. Photo by Lorenzo Errico.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

JULY 10, 2012

It's not enough to set budgets and set goals. When tracking trends for future growth opportunities, for example, invest real money (2 to 4 percent of the sales budget is good) to develop analytical tools and teams that monitor trends such as demographic shifts, regulations, and new technologies. Make sales a team sport.

CEO 15

CEO 360-Degree Feedback Contract Manufacturing Supply Chain 15

Strategy Driven

AUGUST 16, 2017

The world of business is kind of like a contact sport because you’re aggressively trying to outsell your competition and prove to the world why you’re just plain better than they are. Outline clearly your goal for a new product or marketing campaign and spell out your expectations of each member. Photo courtesy of Pixabay.

Marketing 50

Marketing Brand Advertising Marketing Strategy 50

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. While the strategies are different, the goal is the same — to generate awareness and engagement. If you want to get ahead, and stay ahead, you need to rethink your owned media strategy. EpicMix is a cross between a social network and an adventure game.

Media 8

Media B2B Disintermediation Content 8