Goal Marketing Marketing Strategy Sports 
In the CEO Afterlife
APRIL 23, 2012
As a kid in sports, I played my heart out, hated my opponents and cried when I lost. The late French author Andre Maurois once said, “Business is a combination of sport and war.” For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars.
In the CEO Afterlife
APRIL 24, 2017
The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Today, 40% of Nike’s revenue comes from apparel and sporting goods. Strategy tells you what not to do. The goal isn’t more people; it’s less.
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In the CEO Afterlife
AUGUST 7, 2011
I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Bottom line, I love a challenge and I’m every bit as goal-oriented as I was thirty years ago. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.
In the CEO Afterlife
AUGUST 23, 2011
Going through those archives, I re-discovered my kids’ baby years, their birthday parties, sports teams, class pics, and celebrations with friends and family. well, I think it is still a good idea to plan for it by redfining our goals with spiritualistic intent. link] #branding #marketing #advertising #design Follow Me on Twitter.
Strategy Driven
AUGUST 16, 2017
The world of business is kind of like a contact sport because you’re aggressively trying to outsell your competition and prove to the world why you’re just plain better than they are. The battle that is fought in the trenches is the marketing campaign. Clickbait is dying out, but emotional marketing is rising faster than anything else.
Marshall Goldsmith
FEBRUARY 8, 2018
Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Praveen Kopalle – Associate Dean MBA Program, Signal Companies’ Professor of Management and Marketing at the Tuck School of Business at Dartmouth College. Strategy and Culture Advisors.
Harvard Business Review
SEPTEMBER 25, 2018
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.
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