Goal Marketing Metrics NGO 
Harvard Business Review
JANUARY 21, 2013
If you ask venture capitalists in Silicon Valley how they measure the success of business entrepreneurs, they would no doubt list off metrics having to do with fast growth: funding raised, people hired, customers acquired, revenue produced. Yet, if scaling impact is the goal, these skills are essential.
Harvard Business Review
DECEMBER 2, 2013
Take the example of child sponsorships, highly popular as a marketing tool for many NGOs. It’s a valid question, but disappointingly, almost no NGO can point to evidence of impact. There are many efforts underway to define better outcome metrics and track them over time. Have they been effective?
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