Goal Marketing Metrics Parcell 
Harvard Business Review
MARCH 23, 2012
How many organizations would rely mainly on intuition when taking a new product to market? ready to weigh and measure any parcel of human nature, and tell you what it comes to." The goal is simple: put the right people with the right skills in the right work. Sprint reduced the number of metrics from eighty to twenty.
Harvard Business Review
OCTOBER 20, 2014
For example, if you sell a service that you’ll be delivering for the next twelve months, the costs and revenues are supposed to be parceled out over those twelve months, regardless of when the cash changes hands. Now here are two cutting-edge companies operating in often-fickle markets, and they’re cash machines.
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