Harvard Business Review

DECEMBER 18, 2012

Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media company, and until recently even we were confused about what metrics mattered. Those metrics are the most common false idols of analytics. Vanity metrics look good but fail the "So what?"

Metrics 18

Metrics Media Ries Reference 18

Harvard Business Review

OCTOBER 8, 2014

The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time. That doesn’t mean I’m not successful; by other metrics — writing books, speaking, consulting, and teaching for business schools — I’m doing fine.

Ries 14

Ries Open-book Competitive Advantage Education 14

Harvard Business Review

APRIL 2, 2013

We developed a strategy to accomplish three goals across this social network: customer development, brand awareness, and traditional marketing and customer acquisition. We approached brand awareness, a traditional marketing goal, in a new way through social networks.

Ries 8

Ries Brand Early Adopters Media 8

Harvard Business Review

FEBRUARY 13, 2017

Their goal was to help entrepreneurs and those inside established companies adopt a new approach, “one better suited to high-potential projects whose prospects are uncertain at the start.” Next, McGrath says, “you have to think very critically about what has to be true” to realize the profit goals.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

APRIL 27, 2015

By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.

Innovation 8

Innovation Company Engineering Supply Chain 8