Buy-In – The Imperative Strategy
Strategy Driven
NOVEMBER 7, 2011
In his book entitled Influence by Robert Cialdini he explains that one of the most influential words in the English language is ‘because’. To mitigate the lack of buy-in, Johns Kotter created an 8-step change process model the first step of which is to Increase the Urgency for Change. Where is this situation or issue occurring?
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