Ask Atma

JANUARY 2, 2011

And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.).

Management 40

Management CRM Objective Human Resources 40

Harvard Business Review

DECEMBER 18, 2012

What's going on inside becomes more important than any external goal. You might not see absenteeism, but there is "presenteeism," which means the body is there but the mind is absent. Communicate inspiring goals larger than any individual or group. Encourage realistic stretch goals and offer people the help to reach them.

Presenteeism 10

Presenteeism Absenteeism Open-book Brainstorming 10

Harvard Business Review

JULY 6, 2016

Reform in those areas will prove to be a key factor in whether Saudi Arabia can achieve its long-term economic goals. Presenteeism in offices often is used as a critical measure of effort, and hence value to an organization, in place of output, qualification, or skill. Education is the starting point.

Marketing 8

Marketing Presenteeism Education Long-term 8

Harvard Business Review

FEBRUARY 24, 2016

The HTA’s self-described goal is “to improve the way corporations provide health care benefits in an effort to create better health care outcomes for their employees” by aggregating its members’ purchasing power and using it to gain additional leverage with care providers.

Health Care 8

Health Care Supply Chain Company Presenteeism 8