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10 TED Talks to Help You Reimagine Your Business

Harvard Business Review

FEBRUARY 27, 2013

Seth Godin: The tribes we lead. Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. This TED talk will get you thinking differently about the work space that you create, the people that you hire and how you motivate them.

Godin 8
Godin Open-book Mass Marketing Creativity 8
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The $300 House: The Marketing Challenge

Harvard Business Review

DECEMBER 2, 2010

Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Acumen creates these markets using patient capital. So how can the $300 House be marketed effectively? Triple the U.S. population by three. How do we do that?

Marketing 14
Marketing Mass Marketing Early Adopters Venture Capitalist 14
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