Roundtable Talk

JUNE 10, 2010

Paula Roberts , EVP of Plan Canada , Joe Chidley , SVP of Corporate & Public Affairs at Veritas Communications and Colleen Albiston , Head of Marketing & Communications, Tax for KPMG Global , shared some of their top lessons and insights from their respective career shifts. And, don’t forget to stand out from the crowd.

Career 37

Career Self-aware Blog Learning-by-Doing 37

Harvard Business Review

JULY 31, 2012

Many marketers and salespeople believe they are in a selling war against their direct competition. Here's the root cause of the problem: most marketing and sales efforts focus on the wrong messaging and therefore do not stimulate the correct part of a prospect's brain.

Forrester 14

Forrester Benchmarking Storytelling Godin 14

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". The key question for global brands is, "How can marketers pull it off consistently?". It''s not easy to do, however.

Brand 8

Brand Globalization Advertising Storytelling 8