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The $300 House: The Marketing Challenge

Harvard Business Review

DECEMBER 2, 2010

Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. It lies in engaging directly and experientially with individuals, not getting distribution in front of markets.

Marketing 14
Marketing Mass Marketing Early Adopters Venture Capitalist 14
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10 TED Talks to Help You Reimagine Your Business

Harvard Business Review

FEBRUARY 27, 2013

Seth Godin: The tribes we lead. Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. When it comes to understanding media and technology (and where it is all going), there are few smarter than Clay Shirky.

Godin 8
Godin Open-book Mass Marketing Creativity 8
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