Coaching Tip
FEBRUARY 16, 2011
“The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. On the other hand, they have opened up a lot of opportunities," said David Cowan, a venture capitalist at Bessemer Venture Partners in Menlo Park, CA.
Harvard Business Review
DECEMBER 2, 2010
Today, Seth Godin examines the challenge of marketing to the world's poor. Seth Godin has written twelve bestsellers that have been translated into more than thirty languages. Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Triple the U.S. population by three.
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