Golden Parachute Marketing Short-term Technology 
Harvard Business Review
JANUARY 18, 2012
When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. Patience and a long-term view. Forward-thinking leaders are not just achieving measurable success in the short-term. Directness.
Harvard Business Review
JANUARY 28, 2014
Henry Ford understood this, paying the workers at Ford more than their counterparts at other industrial companies, reasoning that helping to expand the new middle class was a way to expand the market for Ford’s product. Some have gone so far as to cap the highest salaries they will pay in terms of ratios to the lowest. Take Action.
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