Goleman Innovation Marketing Power 
The Practical Leader
AUGUST 16, 2023
Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people. Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job.
Persuasive Powerhouse
SEPTEMBER 13, 2010
We may be snowed by the public relations machine that “markets” a poor leader. Authority and power being what they are, we might fear the retribution that can come from speaking up. We might simply vote without doing our homework first. Worse yet, we may not vote for anyone. We tolerate them.
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