Groupthink Marketing System Technology 
The Idolbuster
JANUARY 15, 2013
I heard a cautionary tale from “George” the former VP of marketing at a mid-sized biotechnology company about how a bogus forecast helped propagate a disaster. Research created an elaborate robotic system to streamline the user experience for one of the flagship product lines.
Harvard Business Review
DECEMBER 10, 2015
Many of us are familiar with the hazards of Groupthink - when teams or organizations operate on autopilot and feel a general false sense of invulnerability. For example, a senior executive in a traditional financial services organization recognized that the organization needed to embrace new technologies in order to engage with Millennials.
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Harvard Business Review
MARCH 27, 2012
At the same time, experts fret that our public school system doesn't foster enough creativity in our future workforce. If innovation is stimulated by identifying under-served markets and then figuring out a service or product to fill the void, then here are a few low-to-no-cost suggestions for reinvigoration.
Harvard Business Review
AUGUST 28, 2015
Even as someone who has studied alternative management movements , I’ve been skeptical about holacracy, which eschews the standard “org chart” for a system of interlocking “circles.” In each case, the market leader had a chance to invest or partner with the upstart that eventually disrupted them.
Harvard Business Review
SEPTEMBER 14, 2011
Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets. Reliance MediaWorks.
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