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Groupthink

Osborne

Yes, You Can Brainstorm Without Groupthink

Harvard Business Review

JULY 25, 2012

In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". Suffice it to say, we dislike consensus-based "Groupthink" as much as the next person.

Groupthink

Groupthink Brainstorming Osborne Consensus

The Problem-Solving Process That Prevents Groupthink

Harvard Business Review

NOVEMBER 25, 2015

Unfortunately, quite a bit of research demonstrates that the traditional brainstorming methods first described by Alex Osborn in the 1950’s fail. The more people who can engage with that problem or goal, the more knowledge that is available to work on it.

Groupthink

Groupthink Process Osborne Idea Generation

Yes, You Can Brainstorm Without Groupthink

The Problem-Solving Process That Prevents Groupthink

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