Hammer Human Resources Innovation Media 
In the CEO Afterlife
SEPTEMBER 3, 2012
I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. Those who can’t do this are not leaders.
Harvard Business Review
APRIL 7, 2016
According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. Following are three such innovative approaches for connecting with top talent. Don’t keep relying on the same old social media platforms. Well, not necessarily. So venture out.
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