In the CEO Afterlife

SEPTEMBER 3, 2012

I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. Those who can’t do this are not leaders.

Short-term 232

Short-term Long-term Advertising Hammer 232

Harvard Business Review

AUGUST 28, 2017

Without support from leadership, your AI transformation might not succeed. Successful AI adopters have strong executive leadership support for the new technology. With the AI field recently picking up its pace of innovation after the decades-long “AI winter,” technical expertise and capabilities are in short supply.

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

FEBRUARY 1, 2013

This can take many forms — an agreement that an employee can use office space and resources outside normal business hours to hammer out a side project over time, for instance, or a month-long sabbatical to let them dig into their passion all at once. These sorts of incentives take planning and should be incorporated into annual goals.

Entrepreneur 9

Entrepreneur Incentives Hammer Project 9

Harvard Business Review

SEPTEMBER 16, 2014

And the beauty of innovative sectors such as impact investing is that we can experiment, collaborate and try to — even in a very small way — reconcile some of what didn’t work previously. If you start seeing everything through the impact investing lens, it starts looking like you have a hammer and everything looks like a nail.

Insurance 9

Insurance Bond Hedge Bottom-up 9