In the CEO Afterlife

SEPTEMBER 3, 2012

I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. Those who can’t do this are not leaders.

Short-term 232

Short-term Long-term Advertising Hammer 232

Harvard Business Review

MARCH 25, 2011

The daily deal industry, still dominated by Groupon, is in the midst of rapid-fire innovation, presenting new opportunities — and some significant risks — for merchants. But merchants should be cautious and skeptical about these innovations. And often steep ones at that. Dholakia is the William S. Mackey, Jr. and Verne F.

Innovation 15

Innovation Hammer Maslow Discount 15

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Following are three such innovative approaches for connecting with top talent. Don’t keep relying on the same old social media platforms. Well, not necessarily. So venture out.

Marketing 8

Marketing Strategy Hammer Media 8

The Horizons Tracker

FEBRUARY 5, 2020

It’s an argument that Haas Business School’s Henry Chesborough wholly agrees with, and outlines the case for a more open way of innovating as the solution to this productivity paradox in his latest book, Open Innovation Results. Innovation dissemination , which is the movement of these ideas and technologies into mainstream usage.

Innovation 102

Innovation Productivity Products Technology 102

Harvard Business Review

OCTOBER 4, 2011

In his new book, Retromania , English music critic Simon Reynolds claims that innovation in popular music is in decline. If this is true, a big cultural change is upon us — the end of popular music as the great lab bench for our culture, as the defining innovator of our time. The innovation was now spreading.

Early Adopters 13

Early Adopters Hammer Innovation Charisma 13

Harvard Business Review

AUGUST 28, 2017

Thirty percent of early AI adopters in our survey — those using AI at scale or in core processes — say they’ve achieved revenue increases, leveraging AI in efforts to gain market share or expand their products and services. Furthermore, early AI adopters are 3.5

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

FEBRUARY 1, 2013

Have those with MBAs specialized in strategy, marketing, or entrepreneurship? This can take many forms — an agreement that an employee can use office space and resources outside normal business hours to hammer out a side project over time, for instance, or a month-long sabbatical to let them dig into their passion all at once.

Entrepreneur 9

Entrepreneur Incentives Hammer Project 9