Hammer Innovation Marketing Metrics 
Strategy Driven
MARCH 21, 2011
Hershman and Dr. Michael Hammer. How to start measuring the factors that are most critical to the success of the business and identify the metrics that express them. Most companies get metrics all wrong. Without the diagram the equipment would be useless. They allow each department to determine what it wants to measure.
The Horizons Tracker
FEBRUARY 5, 2020
Technology advocates argue that the nature of technology, which has often made things either significantly cheaper, or free entirely, provide benefits that are not easily captured by traditional economic metrics of productivity. Innovation dissemination , which is the movement of these ideas and technologies into mainstream usage.
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Harvard Business Review
DECEMBER 19, 2014
Don’t think you’re going to sit down and hammer it out in an hour. After all, it’s more than a resume; “it’s a marketing document,” says John Lees, a UK-based career strategist and author of Knockout CV. Improved performance over past emails producing average open rates of more than 20%.
Harvard Business Review
SEPTEMBER 16, 2014
Or you could try to take advantage of limitations in conventional financial metrics to get higher long-run returns by focusing on sustainability and social good. A lot of businesses have pursued social responsibility more out of their marketing departments or as some sort of charitable donation. So here’s the money management industry.
Harvard Business Review
APRIL 27, 2015
Can you think of any business topic that’s been hotter for longer than innovation? In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. And yet when it comes to innovation, the gap between aspiration and accomplishment seems as big as ever.
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