Hammer Management Marketing Workshop 
CoachStation
MARCH 7, 2016
If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.
Harvard Business Review
FEBRUARY 19, 2014
The ability to think analytically is important for any manager today. Every manager must make the distinction between “correlation” and “cause and effect” regularly, as the topic comes up in many guises. New production, marketing, planning, and investment issues, requiring a careful look, come all the time.
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