Remove Hammer Remove Marketing Remove Mass Marketing Remove Tips
article thumbnail

From Zipcar to the Sharing Economy

Harvard Business Review

But in the world of new "sharing economy" models that generate efficiency gains, theirs is just the tip of the iceberg. Led by the writings of Michael Hammer and Tom Davenport , firms realized that they didn't need to organize work the way they used to. Sadly, the Zipcar culture may not survive the merger.