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Make the Internet of Things More Human-Friendly

Harvard Business Review

trillion market by 2020 — lay in its ability to operate with little or no “human intervention.” As cognitive scientists put it things like hammers became a part of the body’s “extended periphery” and are “functionally a component of the [subjects’] smoothly coping IDS.”. So, what might a “handy” IoT offering look like?

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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business Review

Barker had licensing deals with sports leagues to make merchandise with their logos and partnered with large brands to produce it for retail markets, and when Lance took the company over, its revenues were about £100 million. “I heard there’s a holdup on the Clarkson samples,” he said. Doing Just Fine.

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How to Write a Resume That Stands Out

Harvard Business Review

Don’t think you’re going to sit down and hammer it out in an hour. After all, it’s more than a resume; “it’s a marketing document,” says John Lees, a UK-based career strategist and author of Knockout CV. . “It makes the reader sit up straight and say ‘Holy cow, I want to talk to her.

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When (and Why) to Pay for Tweets

Harvard Business Review

But for businesses seeking to market through social media channels  in real-time and with detailed reporting  native social ads represent a uniquely promising new frontier. Now we spend a significant portion of our marketing budget on paid social ads, drafting and placing hundreds every month in multiple languages.