Hammer, Mass Marketing and Transportation

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Hammer

Mass Marketing

Transportation

From Zipcar to the Sharing Economy

Harvard Business Review

JANUARY 3, 2013

Collectively, they're spawning a range of efficient new "as-a-service" business models in industries as diverse as accommodation, transportation, household appliances, and high-end clothing. Led by the writings of Michael Hammer and Tom Davenport , firms realized that they didn't need to organize work the way they used to.

Disaggregation

Disaggregation Hammer Mass Marketing Gordon

The Real Reason Uber Is Giving Up in China

Harvard Business Review

AUGUST 2, 2016

In retrospect, perhaps the company could have remained in charge and made money had it kept to its initial “niche” market for wealthy Chinese people and expats. But by going for the mass market to reach higher valuation and to fuel its larger platform strategy, Uber brought on extra challenges.

Marketing

Marketing CEO Mass Marketing Price

Leadership Digital

From Zipcar to the Sharing Economy

The Real Reason Uber Is Giving Up in China

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