How We Learned (Almost) Everything That’s Wrong with U.S. Census Data
Harvard Business Review
MARCH 11, 2016
Our field research showed that some traditional physical stores were rapidly blending the best of physical, web, and mobile to serve their customers, while others were simply being hammered by the growth of e-commerce. That couldn’t be right, since Walmart.com was a multibillion-dollar operation that year. So we started digging.
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