Harvard Business Review

OCTOBER 16, 2014

When I grab a hammer to install shelving, the distinction between “hand” and “tool” recedes into the unconscious, while completing the job becomes the main object of my thinking; in function and thought, the tool is the extended hand when it works properly. Information & technology Internet Technology'

Hammer 9

Hammer Fashion Sample Information Technology 9

Harvard Business Review

NOVEMBER 13, 2012

The breadth of article topics was large and the sample of rhetorical styles diverse. Shifting from Drucker's erudition and measured tone to Hammer's revolutionary and provocatively violent declarations ("don't automate, obliterate") was a bit dizzying. We also analyzed the top 50 ranked HBR articles of all time (by reprint sales).

Prahalad 15

Prahalad Hamel Core Competence Leadership 15

Harvard Business Review

AUGUST 11, 2014

Not only are engagement rates bound to plummet if you hammer users on their home turf with repetitive messaging, but you may end up losing more business than you gain. 4) Use small samples to A/B test your social ads. With TV commercials and other traditional interruption ads, repetition is the name of the game.

Advertising 9

Advertising Media Audience Follow-up 9