Being the World's Largest Ad Agency Might Not Be Something to Brag About
Harvard Business Review
AUGUST 2, 2013
This week''s merger announcement between Omnicom and Publicis, two ad and marketing agencies with a combined 2012 revenue of $23 billion, involved glasses of champagne. Kaizen, Japanese for "continuous improvement," is Toyota''s self-described business model. But how to distinguish the good from the bad? You Can''t Eat a Check.
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