Henderson Information Marketing Training 
The Practical Leader
MAY 29, 2019
” That’s a key conclusion of a major study by Harvard Business School’s Project on Managing the Future of Work and the Boston Consulting Group’s Henderson Institute. Look beyond the “spot market” for talent. They found “the two groups perceived the future in significantly different ways.”
Harvard Business Review
APRIL 21, 2015
Back in the early 1960s, the great Boston Consulting Group founder and strategy theorist Bruce Henderson asserted that there was only one way to successfully compete: gain a relative market share advantage over all competitors so as to have lower costs than all of them. But two-sided markets have actually been with us for centuries.
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