article thumbnail

How to Conduct a “Customer Listening Session” | Top Executive.

Tony Mayo

Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. Plan to have 6-12 participants. Allow plenty of opportunity for the participants to talk with each other.

Mayo 158
article thumbnail

Keeping Your People Engaged in Tough Times

Marshall Goldsmith

Heskett and W. In our book, we studied the practices of organizations like Wegmans Food Markets, ING Direct, and Harrah's Entertainment. These employees recommend new employees to the organization, and participate in efforts to improve current products, services, and processes. Who doesn't? Earl Sasser, Jr. This is great advice.

Heskett 117