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How to Conduct a “Customer Listening Session” | Top Executive.

Tony Mayo

Online, telephone, and in-person customer surveys work for many businesses. A focus group is not a survey. Similarly, Hart, Heskett, and Sasser (1990) suggest that those with memories of poor service tell approximately 11 people while those with pleasant recollections tell only six. You may also have a blog open to comments.

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Keeping Your People Engaged in Tough Times

Marshall Goldsmith

Heskett and W. For example, at Baptist Health Care, an organization regularly cited as one of the best places to work, managers lead discussions on subjects such as survey results and solicit ideas for ways to improve customer service as part of an ongoing Listening and Learning program. Who doesn't? Earl Sasser, Jr.

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How to Ignite and Sustain Organizational Growth

Skip Prichard

James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Interview relevant personnel; hold focus groups and conduct employee surveys. Simply put, culture drives performance.

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What Great Companies Know About Culture

Harvard Business Review

Heskett wrote in his latest book The Culture Cycle , effective culture can account for 20-30 percent of the differential in corporate performance when compared with "culturally unremarkable" competitors. The survey garnered responses from 20 of the top 25 companies in the global workplace ranking.

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