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Mentoring Still Not Happening for Women in the Workplace

Great Leadership By Dan

Compounding the problem, mentors aren’t being armed with the interpersonal skills (coaching, networking and influencing) they need to be effective in their roles. Since women often have difficulty building social capital at work, mentoring is even more critical to their success. Why mentoring matters and next steps?

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Use a Brand Council to Help Steer Strategy

Harvard Business Review

A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers.

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