Human Resources Innovation Long-term Pharmaceuticals 
Harvard Business Review
OCTOBER 13, 2014
When pharmaceutical companies conduct clinical trials to test the safety and efficacy of their drugs as part of the process for obtaining regulatory approval, some patients receive the drug and others some standard existing treatment or a sugar pill (placebo). Change management Human resources Operations' Maybe or maybe not.
Harvard Business Review
NOVEMBER 20, 2015
But let’s change what we’re asking: Which has the better potential to scale up and create long term value for customers, owners, investors, and employees? Manage the arduously long sales cycle. No doubt the tech startup wins the popularity contest hands down. Manage culture by setting expectations appropriately.
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