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More Than a Buzzword: Let’s Be Honest About Diversity and Inclusion

N2Growth Blog

Human resource departments are instilling D&I training for hiring managers and discussing their role in hiring diverse employees and creating a culture of inclusion. Diversity and inclusion is a buzzword in the business world, countless company websites tout their commitment to building diverse teams and inclusive cultures.

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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex.

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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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Why Your Brain Hates Performance Reviews

Harvard Business Review

Your company might not be as extreme as Jack Welch’s GE, which famously relied on forced rankings to cull weaker managers (a system still in use by more than half of Fortune 500 firms as of 2012), but chances are your company has given you a number that puts you in a specific spot on the employee continuum. So now the U.S.