Human Resources Management Marketing Social Capital 
Lead Change Blog
NOVEMBER 15, 2016
A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. Manage high-performing teams. Its training isn’t an optional area of casual interest for employees. Understand customer behavior.
Harvard Business Review
JULY 24, 2014
David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. A brand can’t just be a promise; it must be a promise delivered.
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