A Boomer's Advice to Marketers: Go Ahead, Make My Day | In the.
In the CEO Afterlife
JUNE 19, 2011
As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. So do pharmaceutical giants Eli Lilly and Pfizer. Give us the ways and means and you will have a loyal customer keen to pay premium prices for your products and services. Human Resources.
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