In the CEO Afterlife

DECEMBER 27, 2014

Let’s look at this issue from a strategic perspective via a short check list: Define your goals. High-achieving business types usually think in quantifiable terms, such as accelerating project due dates, reducing customer complaints, identifying cost reduction opportunities, driving sales, increasing profit. you get my drift.

Constraint 200

Constraint Human Resources Marketing Strategy Short-term 200

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Human Resources. Main menu Home.

CEO 242

CEO Company Rogers Human Resources 242

Strategy Driven

SEPTEMBER 24, 2021

A company gains access to new markets by taking over or fusing with other businesses. But each type has a role in the long-term success of an organization. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Does word-of-mouth marketing really work?

Organization 103

Organization Brand Word of Mouth Marketing Marketing 103

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. Forty years ago, Brylcreem was imbedded in a hairdressing market that moved from ‘grease’ to ‘dry’ in a very short period of time. Human Resources.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JULY 2, 2012

The tactic that works best to defend or build share in the short term is price cuts or special discounts. Sure, they work hard at improving their competitive positions within existing markets. The 100% boundary can get crowded and those obsessed with winning or defending their territory often resort to non-strategic tactics.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

In the CEO Afterlife

JUNE 10, 2015

If these opportunities lead to a better bottom line and a corresponding stock price hike (even in the short-term), they must be good. Strategy is Constraining. This creates frantic searches by leaders and managers for any and every opportunity that might yield a new source of revenue and profit. . or so the saying goes.

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100