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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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From Boring to Bravo: How to Revamp Your Employee Newsletter and Keep Your Team Interested

HR Digest

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. According to a study by the Society for Human Resource Management, regular internal communication is one of the top drivers of employee engagement.

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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Department of Labor Employment Standards Administration (ESA) - U.S. Department of Labor Employment Standards Administration (ESA) - U.S.

Blog 200
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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Included are some great thoughts on how an organization should approach its employees' personal brands and the role they play in the "free agent" employment market. . License. .

Blog 140
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Possibility Maximizer: Monster Thinking's 5 for Friday

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  The folks at Monster Thinking are in the trenches of the recruiting and career industry and are highly in tune with what is happening in the employment market. Department of Labor Employment Standards Administration (ESA) - U.S. License.

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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Department of Labor Employment Standards Administration (ESA) - U.S. Department of Labor Employment Standards Administration (ESA) - U.S. Rob shares some great suggestions for encouraging others to take ownership of their work and professional lives.

Blog 145
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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Tom implores you to stop viewing the world and the economy in a state of "nuclear winter" and take action NOW to grab market share from your competitors who are stuck whining and complaining about the economy. License. . 

Blog 133